How does the photo shoot work?
Preparation

• THE ASSIGNMENT (BRIEF)
   

  3 weeks before the photo shoot

  We will meet with you so that you can tell us what you want. We want to know as much as possible about your strategy and clients, so that we can create the best design for you. One that will present you perfectly and will earn you money.

• DEVELOPING A CONCEPT
   

  3 weeks before the photo shoot

  Our creative directors will meet and brainstorm the best way for you to reach your target audience. We converse with each other, resulting in a photo shoot plan customised just for you. Our goal is to shoot pictures to which your target audience will relate. Do you like our design? Then let's go!

• PHOTO SHOOT SCRIPT AND CALCULATION

  3 weeks before the photo shoot

  We submit the final photo production script to you for your approval. We will incorporate any comments or wishes you may have. This then forms the basis of our calculation. And then the preparations can begin in full swing.

• MODEL SCOUTING

  1-2 weeks before the photo shoot

  Do you want a photo shoot with models? We will contact modelling agencies, organise casting calls, and choose suitable model types. We need models that fit the chosen concept and, at the same time, that are good actors.

• PREPARING THE STYLING

  1-2 weeks before the photo shoot

  The stylist is off to the stores and borrows suitable clothing, footwear, and accessories for everyone. The decorative stylist searches for suitable props. Everything must work well together and correspond with the chosen concept.

• SEARCHING FOR A LOCATION

  1-2 weeks before the photo shoot

  Although the photo shoot will take place solely at your facilities, we will need to come look around beforehand. This is so that we can decide upon the best location for the photo shoot, what equipment will be needed, and also need to make sure that our photo shoot will not interrupt your operations.

D Day: the photo shoot

• MAKE-UP, STYLING, HAIRSTYLING

  Several people take care of the models. They apply makeup, style hair, and clothing. Makeup and hair must remain perfect, even after several hours of shooting. They make sure that the borrowed clothing looks great, and also ensure that it isn't destroyed and can be returned.

• PRODUCTION

  The production staff have their hands full. They have to make sure that everyone and everything is always in place so that they can keep to the script, schedule, and budget. And so that everyone feels great about the photo shoot. They will arrange for catering, a home base, and anything else.

• THE PHOTOGRAPHER

  The photographer and assistant set up the lighting and look for the best composition. They keep to the script, but thanks to their creativity and experience, are able to take the chosen concept even further, resulting in images that are able to reach your target audience.

After the photo shoot

• CHOOSING PHOTOS
   

  The day after the photo shoot

  We often select from several thousand photographs, and the best ones are then handed over to the retoucher for editing. We know from experience that choosing the right photograph is often just as complex as taking the picture itself.

• POST-PRODUCTION AND RETOUCHING

  2-5 days after the photo shoot

  Our retouchers can do just about anything. They can reduce wrinkles, eliminate minor flaws in the image, and objects shot in the studio can be placed onto any background.

• DELIVERING THE IMAGES
   

  One week after the photo shoot

  We send you a preview of the retouched photographs. As soon as you approve their final appearance, we will send them to you in full resolution. You can choose your method of delivery: over an ftp server, or on a DVD.

We have a lot of experience

We have, for example, taken photographs for the following companies:

Tesco, McCafé, Pasáž Myslbek, Fashion Arena, Nike, Škoda Auto, Volkswagen, AVG, Peugeot, Lingerie Paris.


Our photographs regularly appear the magazines:

Marie Claire, Harpers Bazaar, Cosmopolitan, Story, Style, National Geographic...