How does the photo shoot work?
Preparation

• the assignment (brief)
   

  3 weeks before the photo shoot

  We will meet with you so that you can tell us what you want. We want to know as much as possible about the model that you would like to shoot. We are interested in every single detail – who the vehicle is designed for, and many other things. Based on this conversation, we will create a design that will perfectly present your vehicle and earn you money.

• developing a concept
   

  3 weeks before the photo shoot

  Our creative directors will meet and brainstorm the best way for you to reach your target audience. We converse and argue amongst ourselves, which results in a photo shoot plan customised just for you. Our goal is to shoot pictures to which your target audience will relate. Do you like our design? Then let's go!

• photo shoot script and calculation

  3 weeks before the photo shoot

  We will incorporate any comments or wishes you may have into the final photo production script. This is then the basis of our budget calculation. We will submit both to you before the photo shoot for approval. And then the preparations can begin in full swing.

• model scouting

  1-2 weeks before the photo shoot

  We will contact modelling agencies, organise photo or video castings, and select suitable models. We need models that fit the chosen concept and, at the same time, that are good actors.

• preparing the styling

  1-2 weeks before the photo shoot

  The stylist is off to the stores and rents suitable clothing, footwear, and accessories for everyone. There are always several options for each person. Everything must work together and their styling must correspond with the storyline concept and the props.

• searching for a location

  1-2 weeks before the photo shoot

  The location scout searches through the databases and embarks into the terrain to find the best places for the photo shoot. Do you want a shot in nature with a city on the horizon? A flowering field or a retro-style garage? We will find it and arrange for permission to shoot.

D Day: the photo shoot

• make-up, hair styling, styling

  Several people pretty up the models. They apply makeup, style hair, and dress them. They also make sure that everything looks perfect during the photo shoot, even after four hours of shooting in tropical heat. And they make sure that nothing is damaged. We have to return everything after the shoot.

• PRODUCTION

  The production staff have their hands full. They have to make sure that everyone and everything is always in place so that they can keep to the script, schedule, and budget. And so that everyone feels great about the photo shoot, they will arrange for catering, anything you may need in the trailer, and anything else.

• the photographer

  The photographer and assistant set up the lighting and seek the best composition. They keep to the script, but thanks to their creativity they are able to take it even further and to a higher level. They aren't afraid to climb atop a telephone booth or lie in a puddle.

After the photo shoot

• choosing photos
   

  The day after the photo shoot

  We often select from several thousand photographs, and the best ones are then handed over to the retoucher for editing. We know from experience that choosing the right photograph is often just as complex as taking the picture itself.

• post-production and retouching

  2-5 days after the photo shoot

  Our retouchers can do practically anything – whiten teeth, smooth wrinkles. A car shot in a studio can be placed into a different environment, perhaps even the beach. Or they can combine several photos into a single, perfect one.

• delivering the images
   

  One week after the photo shoot

  We send you a preview of the retouched photographs. As soon as you approve their final appearance, we will send them to you in full resolution. You can choose your method of delivery: over an ftp server, or on a DVD.

We have a lot of experience

We have, for example, taken photographs for the following companies:

Škoda Yetti, Volkswagen Sharan, Volkswagen Tiguan, Volkswagen Beetle, Volkswagen Passat, Volkswagen Golf, Peugeot 3008 and more

Our photographs regularly appear the magazines:

Marie Claire, Harpers Bazaar, Cosmopolitan, Story, Style, National Geographic ...